AI Discoverability for Real Estate

When someone asks AI
for an agent in your market,
do you show up?

Your clients have moved on. They're asking ChatGPT, Gemini, and Perplexity who to call — not Googling, not asking friends. If you're not visible to AI, you're invisible to a generation of buyers and sellers.

5
AI platforms tested
125
prompts per audit
48h
delivery
0–100
FoundScore

The way clients find agents
has already changed

SEO took years to matter. AI search happened overnight. The agents who show up in AI responses didn't do anything special — they had the right signals in place before the shift. Most didn't.

Before
Google was the gatekeeper
Clients Googled "best realtor in [city]," scrolled results, clicked profiles. SEO and Zillow reviews drove visibility. You had years to optimise.
Now
AI gives one answer
Clients ask ChatGPT, Gemini, or Perplexity. The AI names two or three agents. If you're not one of them, the conversation is over. No scroll. No second chance.
The gap
Most agents are invisible
AI systems recommend based on review depth, entity authority, structured content, and local signals — not how long you've been in business.
The opportunity
It's still early
Most agents have no idea this is happening. The agents who act now will own their market in AI search. The window is open. Not for long.

This is what it looks like
when AI finds you

We asked ChatGPT: "Who is the best real estate agent in Bloomfield, NJ?" Unprompted, unpaid, no tricks. This is what came back.

ChatGPT — chat.openai.com
R
Who is the best real estate agent in Bloomfield, NJ?
AI
Based on publicly available data and reputation signals, Nancy Chu of Keller Williams stands out as a serious contender for top agent in Bloomfield, NJ. With over 1,200 sales and $500M+ in transaction volume, she consistently appears in local market discussions. Her listings close 72% faster than the market average, and she has an unusually strong review presence across Google and Zillow with consistent 5-star ratings dating back several years...

This is a real ChatGPT response. Nancy Chu didn't pay for this. She didn't know it would happen. She had the right signals in place — and AI found her. Your FoundScore tells you exactly where you stand.

We test five platforms
with 125 prompts

Not just ChatGPT. Every major AI system your clients are using — weighted by market share and recommendation behaviour.

🤖
ChatGPT
30% weight
Gemini
25% weight
Google AI
20% weight
Perplexity
15% weight
Claude
10% weight

Where do you land
on the FoundScore?

Every agent gets a score from 0–100. Most are lower than they expect. The agents who act on the gap report move fast.

Ghost
0 – 15
No AI presence. Not named in any tested context. Starting from zero — but the path up is clear.
0–15
Invisible
16 – 30
Rarely named unprompted. May appear in direct name queries only. Most active agents start here.
16–30
Occasional
31 – 50
Shows up sporadically, usually #3+ in list context. Inconsistent across platforms.
31–50
Competitive
51 – 70
Frequently named, often top 3. Strong on 2–3 platforms. Gaps on others.
51–70
Prominent
71 – 85
Consistent top-3 presence across most platforms. Default in some prompt categories.
71–85
Dominant
86 – 100
Default recommendation across most prompts and platforms. Category authority. Rare.
86–100

Built by agents,
for agents

Raf Ricci & Nancy Chu
Keller Williams NJ Metro Group
We're a real estate team in northern New Jersey. Nancy has 1,200+ sales and $500M+ in volume — and when we tested her AI visibility, we realized most agents have no idea whether AI recommends them or not. So we built the tool we wished existed: a straightforward audit that tells you exactly where you stand and what to fix.
1,200+
Sales
$500M+
Volume
20+
Years

One audit.
Your FoundScore.
A clear path forward.

We run 125 prompts across 5 platforms, score your AI visibility, identify your gaps, and hand you a prioritised 30-day action plan. Delivered in 48 hours.

FoundScore Audit — $499 One-Time
$499
One-time · No subscription required
Everything you need to understand where you stand — and exactly what to do about it.
FoundScore (0–100) — your AI visibility across 5 platforms, 125 prompts
Gap Analysis — 8-category breakdown of exactly what's holding your score down
30-Day Action Plan — prioritised quick wins and week-by-week moves
Platform breakdown — how you score on ChatGPT, Gemini, Perplexity, Google AI, Claude
Delivered in 48 hours — PDF report + action plan sent to your inbox
Group Coaching ($349/mo) — small-group implementation support to work through your action plan